The need to create eye-catching, attention grabbing advertisements often results in photographs that border on becoming art in their own right, as well as being commercial in intention. This is only to be expected when using names such as Juergen Teller, who is both an artist and a commercial photographer. We’ve rounded up some of our favourite campaign images for the Fall/Winter 2013 season, and here they are:
Photographer: Juergen Teller
Model: Daria Werbowy
Juergen Teller takes advantage of the strong angles of Daria’s face and uses a slight overexposure to create a contrast between the background and the objects in the foreground, including Daria herself. This allows the elegant simplicity of the outfit to make a bold statement in the photograph.
Photography: Peter Lindbergh
Model: Anais Mali
Here, the way Anais is positioned makes her look almost like a statue. Lindbergh uses sprinkled sand to give depth to the black background and convey the surface that Anais is sitting on without removing the contrast of the black against her skin.
Photography: Karim Sadli
Model: Anja Rubik
The classic black and white styling of this image is elegant and understated. The choice of Anja for the model in this photo adds to the effect created by the overexposure – her light hair blends into the background, which, along with her pale skin tone, focuses the eye on the outfit without the need for bright colours or eye-grabbing designs.
Photographers: Inez & Vinoodh
Models: Daphne Groeneveld and Lindsey Wixson
Melancholy battles against femininity in these film noir inspired images. The bold, sombre setting emphasises the frills and polka dots in the outfits and causes an unusual contrast between the models and their surroundings. The rich use of colour in the images catches the eye and makes the photographs stand out well.
Photographer: Juergen Teller
Models: Elisabeth Erm, Marine Deleeuw and Dauphine McKee
The use of setting in this image makes use of the muted red and black tones of the architecture in order to really emphasise the intensity of the colour of the clothing. The lighting too, makes the models stand out almost unnaturally from the rest of the image.
Photographer: Tim Walker
Model: Cara Delevingne
Cara’s doll-like pose on the floor of an old-fashioned room, surrounded by owls gives a fun, quirky take on the British heritage of Mulberry. The eclectic arrangement of Cara and the owls against the background allows the Mulberry bag to be placed right at the front of the photo without seeming to take over the image.
Models: Daga Ziober, Eleonora Baumann, Jester White, Zlata Mangafic, Sophie Hirschfelder and Allen Taylor
The striking geometric prints against one another create an effect reminiscent of a herd of Zebra, but that is as close to nature as this image gets. These patterns wouldn’t be out of place on a canvas in a gallery, and the stark background showcases the designs in a clear-cut, bold style.