22nd April 2015
Aaron Price
Art15 Guide ART15 LONDON ART FAIR | OUR INSIDE GUIDEArt15 London Art Fair

We have the inside track on Art15 for you with top collecting tips, what not to miss out on, all the different ticket options and much more. London’s leading international art fair is the perfect place for art lovers, collectors and professionals alike but fairs can be confusing. We’ve come up with a guide to help you make the most of Art15.

Art15 Sections

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Art15 London Art Fair

Art Fairs can be confusing at the best of times. That’s why we’ve taken the time to break down the events of this years Art15 and what you should see. Firstly it is important to note that Art15 is split into sections in order to make it easier to navigate. One of the main sections at Art15 is the Galleries section. This welcomes well-established galleries from around the world to showcase a wide variety of media from the old masters right up to modern day contemporaries. The Emerge section will encompass the curatorial notion of emerging from markets to artists to galleries. Jonathan Watkins, director of Ikon Gallery in Birmingham is the curatorial advisor. London First is the final section that focuses on galleries making their debut in London. This sees Art15 continue its commitment to providing young galleries with a strong platform.

Top Collecting Tips

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Art15 London Art Fair

Building an art collection is an experience that can be both rewarding and enriching. It can however be a daunting task and one that many are unsure about. We’ve got some top tips for you though to help get you started. The first thing, which may seem obvious, is to simply buy something that you genuinely like. Buying something purely as investment is risky at times so finding works you like can both be rewarding and give you a better understanding of the market. Making sure you keep up to date with auctions and trends is also important as this gives you an idea of value. Make sure you ask the price, as many dealers will not display the price up front, the key here is they want you to ask. Research what you’re planning to buy. Just like internet shopping most people compare prices before they make a big purchase. Have a budget and start slow, many collections start small so take your time.

What Not to Miss

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Tours from the Art14 edition

One thing that people often miss out on at the Art Fairs is all the extra events that they don’t know about. With so much going on it can be hard to make sure you get the full experience. That’s why it is important to plan in advance and we try to keep you up to date on all the upcoming events. One thing that should definitely be high on your agenda is the specialist and highlight tours of Art15. One of London’s most revered education institutions, Sotheby’s Institute of Art will offer these specially curated tours that you don’t want to miss. On offer will be detailed insights into key areas of collecting and further inside tips on topics such as Asian Art of Sculpture. Make sure you book the tour in advance, as they will often fill up fast. New this year you also don’t want to miss #IRL. It is a significant new digital project curated by Valentina Fois, founder of La Scatola Gallery, London.

If you need any more information on Art15 or haven’t got your tickets yet, make sure you

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